Quotes

The Launch of the 28COE Core Values Edition-1

Marked a historic milestone in the world of entrepreneurship and values-driven leadership. With 130 members hailing from 35 countries, this momentous event took place at Dubai’s prestigious Dusti Thani Hotel on March 27, 2022. The unveiling of the “28COE Quotes Book 200 Members- Vol-1” added another layer of significance, showcasing untold success stories and embodying the core values that drive excellence.

The launch event was not just about presenting the core values but also about celebrating achievements. A prestigious award ceremony accompanied the unveiling, recognizing individuals and organizations that exemplify the spirit of the 28COE Core Values.

Building on this momentum, a second “28COE Quotes Book 100 Members- Vol-2” was launched later in the year, on November 3-6, 2022, in Accra, Ghana. This event further solidified the global impact of the 28COE Core Values, highlighting the collective effort of members from diverse backgrounds and cultures.

The participating countries showcased the truly global nature of the 28COE Core Values Edition-1. From Malaysia to India, Rwanda to Greece, UAE to Lebanon, and Italy to Nigeria, the reach of these values transcended borders. Other participating countries included Thailand, the UK, Egypt, the US, Portugal, Switzerland, Belgium, Sweden, Australia, the Philippines, South Africa, Norway, Ghana, Uganda, Turkey, Saudi Arabia, France, Peru, Cameroon, Japan, Spain, Kenya, Singapore, Isle of Man, Indonesia, and Cote d’Ivoire.

Each country brought its unique perspective and contribution to the 28COE Core Values, enriching the collective experience and reinforcing the importance of values-based leadership in today’s interconnected world.

The launch of the 28COE Core Values Edition-1 and the accompanying books symbolizes a global movement towards excellence, collaboration, and shared values. It is a testament to the power of unity, diversity, and a common vision for a better future.

Adigun Amidu Oladimeji

Diversity is what brings people together despite Cultural Differences, Values and Religions. Diversity keeps people in shape of unity.

Adigun Amidu Oladimeji Lagos State, Nigeria
Aditi Verma

Be Bold, Be Confident, Be you! Beauty begins and success follows the moment you decide to be yourself.

Aditi Verma, India

The world is facing seemingly impossible challenges that impact businesses, societies, economies and lives. That’s why we measure a company’s success not only in revenues, profit and shareholder value, but in Integrity which is to do the right thing even when no one is seeing.

Ahmad J. Naous Ph.D,CPSSE,CPDIB Beirut Governorate, Lebanon
Aisha Bello

Confront your fears and watch how it melts into nothing.

Aisha Bello, Nigeria
Ajaz Ahmad Bhat

Simplicity is a sign of success. A person who is really successful never tries to show-off his success through his outer appearance or his way of living. A simple living man saves lot of time and effort that he actually uses to do other valuable things in life for himself and for others.

Ajaz Ahmad Bhat, India
Anouchka Pirbay

We only realize much later that every step of our path was driving us to who we become right now. Sense of life suddenly gets clear. Little by little your dreams are coming true.

Anouchka Pirbay, France
Mel Mike-Andre Akpa

Planning is simple, executing becomes even less so when you let your desires and emotions take over your intentions.

Mel Mike-Andre Akpa, Côte d’Ivoire
Dr. Alex Reyes

When you take responsibility, hold the reins together with the team, execute them precision, put your mind, body and soul into it, and realize that your actions will show the results, this is how you see things through as a Leader

Dr. Alex Reyes, Philippines
Dr. Ameena J. Ali

One cannot be truly passionate and just talk alo; the meaning of the word is too action-packed to just be verbal.

Dr. Ameena J. Ali, United States of America
Amena Samar

Success in business can be achieved by a strong teamwork behind it.

Amena Samar, India
Dr. Amira Abdallah El- Houfey

Only by passion and will, we can make the impossible happen.

Dr. Amira Abdallah El- Houfey, PhD, Egypt
Amna Hussain

There is a natural ability to tear down your fears with courage because that’s the powerful decision one can make and spark more.

Amna Hussain, United Arab Emirates
Anar Mehta

Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.

Anar mehta, India
Andrew Tai Wui Charng

Always ask yourself how YOU can add value to the collaboration rather than asking what is in it for you.

Andrew Tai Wui Charng, Malaysia
Andy Aditya

Face your past without regret, handle your present with confidence and prepare for the future without fear.

Andy Aditya, Thailand
Dr. Angela Wilson

Let’s spread love and make it more contagious over the virus.

Dr. Angela Wilson, Australia
Ankit Raj

At times, it is easier to transfer the blame but real courage lies in acceptance and correction of our mistake.

Ankit Raj, India

By putting yourself high on the priority list, you build the best version of yourself, your relationships, your business and your environment.

Anne Larchy, United Kingdom
Antarpreet Singh

You can’t find solutions to your challenges by thinking and doing the same things over and over again. Improvement is a key to sustained success – make each day count!

Antarpreet Singh, India
Antonio Imeneo

Never forget that passion is the energy of life, whatever you do in a passionate way will make you feel complete and happy. LIVE with PASSION!!

Antonio Imeneo, Italy
Anushka Sejal

Dedication and Perseverance is all it takes to accomplish in life. Life is too small to regret on fact that you didn’t make it just because you were not dedicated enough.

Anushka Sejal, India
Arun Pandit

You can’t build an Aspirational Organization without an Inspirational Team.

Arun Pandit, India
Assem Mousa

No one knows when the moment will come when he will be appreciated or rewarded for his efforts. No one knows except Almighty Allah/God. Keep doing Hard Work until you are rewarded one day more than expected.

Assem Mousa, Egypt
Bilal Ahmad Bhat

Without having fun in what you do, you may achieve your goal but it’s impossible to get fulfillment.

Bilal Ahmad Bhat, India
Bitupan Baruah

Don’t focus only on your goals but focus on being disciplined in your work. Goals are the end result but Discipline is the way

Bitupan Baruah, India
Brenda Dempsey

When you do any task from a place of integrity you will always do your best work no matter the task.

Brenda Dempsey, United Kingdom
Marine Canard

I chose to take my welfare urgently instead of taking my pain patiently.

Marine Canard, France
Carla mahnken-Woolf

Authentic Diversity is our greatest all-inclusive brain resource, embracing and augmenting every feature of our Cognitive and Intuitive capabilities

Carla mahnken-Woolf, United States of America
Cheryle Dias,

Integrity means a lot whether it’s your personal relations or official business. If you don’t keep up with your integrity in life your success and money will not satisfy you for sure.

Cheryle Dias, Portugal
Ciinndey Wong

Have the courage to be true to yourself. The world needs the original you. Dance your own dance, sing your own song.

Ciinndey Wong, Malaysia
Claudia Bruce-Quartey

If you’re in tune with your God-given gift, you’ll light up this world. So the aim is to become bold and fearless as it takes courage to stand in your gift.

Claudia Bruce-Quartey, Switzerland
Colin Tansley

While discipline ignites determination and the drive for success, do not be a slave to it. Relax, take time out, enjoy life to ensure harmony, health and happiness.

Colin Tansley, Isle of Man
Concetta Spitaleri

Idealism might be the ambition, but doing your best every day should be the only reality.

Concetta Spitaleri, Belgium
Amb. Dr. Cynthia Ogbenyealu Echeme

Investing in your client’s satisfaction secures your market expansion for life.

Amb. Dr. Cynthia Ogbenyealu Echeme, Nigeria
Daiva Plath

Move confidently towards your dream, but don’t forget to have fun along the way! It’s not about the destination, it’s about the journey.

Daiva Plath, Sweden
Desam Sudhakar Reddy

Learning is a continuously updating process of knowledge and sustainability.

Desam Sudhakar Reddy, India
Devesh Chawla

There are no time limits or boundaries when you are result orientated. You can go back and forth, create and break boundaries and, pace up your processes or slow down. What matters is to move ahead relentlessly.

Devesh Chawla, India
Dexter Moscow

The essential quality of leadership - To do what is best for others not just for ourselves.

Dexter Moscow, United Kingdom
Diana Maskell,

Never surrender your self-respect neither is self-loving a crime. Embrace your value, it restrains when others think less of you. Reward yourself by not surrendering your dignity.

Diana Maskell, United Arab Emirates
Diana Petzold

Everything comes with beauty, every situation has something good, except not everyone has the ability to see it.

Diana Petzold, Belgium
Don Sevcik,

Quality means holding yourself to your standards, not other’s standards.

Don Sevcik, United States of America
Dunston Pereira

Success in the result of an action with a well-executed plan derived out of a result oriented vision.

Dunston Pereira, United Arab Emirates
Datuk Seri Edmund Heng

You will get all you want in life if you help enough people to get what they want.

Datuk Seri Edmund Heng, Malaysia
Ejiro Akpokodje

We believe and have experienced that --- the development of corporate culture doesn’t take place behind closed doors.

Ejiro Akpokodje, Nigeria
Evelyn Essuman

Wisdom with simplicity attached, is elegance in disguise.

Evelyn Essuman, Ghana
H.E Dr. O. Favour Ayodele

What you DARE, becomes your weapon of success; and to dare the impossible, you must remain deaf and dumb to distraction.

H.E Dr. O. Favour Ayodele, Nigeria
Felix Tih

To succeed we need to develop a growth mindset, network with more experienced people and help as many people as we can. No one can do it alone.

Felix Tih, Turkey
Dr. Genevieve Duncan Obuobi

Diversity and collaboration promotes innovation and a learning culture for organizational growth.

Dr. Genevieve Duncan Obuobi, Ghana
Ghazala Khan

Believe in yourself, Look forward. Chase your dreams like a conquer. Do what you want and be proud of it.

Ghazala Khan, Saudi Arabia
Gladys Global

Aspire to live a life of integrity by aligning your thoughts, words and actions in harmony. Express your wholeness!

Gladys Global, France
Dr. Glenn Hole

Quality is never an accident. It is always the result of continuous improvement and work.

Dr. Glenn Hole, Norway
Gratien-Mukeshimana

When you help your team to grow, you help yourself. Teamwork is a crucial part of every success.

Gratien Mukeshimana, Rwanda
Haji Abd Rahman Bin Abd Rahim

In today’s world being honest may not help you achieve something easily but it will definitely get you the right things needed for growth and success.

Haji Abd Rahman Bin Abd Rahim, Malaysia
Dr. Hari Krishna Maram

Good Education is about encouraging the student’s natural tendency to explore, experiment and experience. It is about igniting the fire that will spread light globally.

Dr. Hari Krishna Maram, India
Harith Gautaman Ramasamy

The more that you teach, the more new things you will learn. The more that you learn, the more places you’ll go.

Harith Gautaman Ramasamy, Malaysia
Heather Prince

Integrity is the heart of you.

Heather Prince, United Kingdom
Helene Rennervik

Trust and honesty with self and to be in allowance of others to trust themselves that is trustworthiness for me.

Helene Rennervik, Sweden
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While building an entity always think beyond the nose, consider inclusiveness which results into an all-encompassing, openness, accountable and transparency as well as trust.

Dr. Henry Clarke Kisembo, PhD, Uganda
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Have courage to try the impossible. Courage is what differentiates extraordinary people from others

Ifra Bilal, India
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Be light for others, wherever you are. Do it by teaching, sharing and helping.

Ivan Muñiz Rothgiesser, Peru
irtaza bilal

Passion is the real driving force behind everything. Doing something without passion is like self- imposed slavery.

Irtaza Bilal, India
28COE Core Values Book, 2nd Round,

By finding a better way to do it we make the world a better place.

Jamal Ahmad, United Kingdom
28COE Core Values Book, 2nd Round,

We can always get back anything that we lose in life but not self-respect. It is a very expensive thing. So preserve it well.

Javaid Ahmad Baba, Indonesia
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You do not read about courage and you become courageous. It takes stepping out of your comfort zone consistently to build courage.

Javnyuy Joybert, Cameroon
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To be accountable for your growth, reflect on the past, live for the moment, and thrive for the future!

Jennifer Oyelade, Nigeria
28COE Core Values Book

Successful entrepreneurs never stop exploring synergies and building partnerships to scale their businesses to unimaginable heights.

Jeremy Mah, Malaysia

Brand ownership is one of a company’s greatest assets. If you don’t take the initiative to protect and project your message, rivals will gladly jump in to do it for you.

Jim Katzaman, United States of America
28COE Core Values Book

You are the owner of your life. Never give-up to anyone to decide and draw your life.

Jiril Jose, India
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When there is teamwork, solidarity strengthens and goal is comprehensible. Amalgamation creates greater success.

Dr. Joel M. Fontanilla, Philippines
28COE Core Values Book,

Development of a country starts by feeding its own.

Josephine Favre, Switzerland
28COE Core Values Book, 1st Round,

Don’t make your children to depend on your cage, instead, empower them with wings to fly in any sky!

Kaajal Choudhary, India
Kaiser Naseem

Sometimes we really wonder who is watching over whom! But the fact that dishonesty is being exposed means that there is still hope. Hope from the few good men and women with integrity who are still out there.

Kaiser Naseem, United Arab Emirates
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Great things happen to those who never stop learning. It is an unending process.

Kajal Chhatija, India
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Never lose the hunger for learning. Every day we are being taught something new. Grab it, absorb it, and grow because of it.

Karen Ferris, Australia
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Be a voice that others listen to, by displaying your accountability through your attitude, actions, and results.

Dr. Kate Anolue, United Kingdom
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Get passionate about helping your customers creating value by using your solution. With passion you create customer engagement.

Kees Blokland, Spain
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When you get your mind to follow your heart instead of letting your heart to follow your mind, your results are remarkable.

Laavannya Sugumar, Malaysia
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Take full ownership of your life and your destiny. No one has a right to own it but you.

Liz (MamaLiz) Franklin, United States of America
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Beware of passion. The enduring ember of action burns more brightly than the vivid flame of passion.

Louise Bedford, Australia
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It’s about time to understand the message from god, that what you have, are not stretch marks, they are the stripes of a tigress, so ROAR LOUD & ROAR PROUD….

Lubna Naeem, United Arab Emirates
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Common sense is not for everyone; challenge yourself with your uncommon sense.

Lumbie Mlambo, United States
28COE Core Values Book,

The golden thread to profit is woven through your pipeline serving your Customer Experience! Ensure this pipeline represents the Company Values, Ethical Relationship building and on- time Delivery of promises so that this golden thread is not broken.

Dr. Madelaine Gomes, South Africa
28COE Core Values Book,

Teamwork embraces diversity by expressing compassion among team members in sharing a common vision.

Magaji Musa Buba, Nigeria
28COE Core Values Book, 1st Round,

In India, we believe in the term “Vasudhaiva Kutumbakam”– means “The Whole World is ONE Family”. A family survives because it Networks! Alone we can travel faster; when together, farther. If it’s Networking, it has to be working!

Malti Lakhani, India
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The Strength of your accomplishment is directly proportional to your habits & routine that’s been religiously followed.

Manjima Dutta, India
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In a world full of interesting individuals, we have the commitment as entrepreneurs and innovators to learn and respect each other.

Marcel Badia, United States
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You win when you are not afraid of losing.

Marcus Teoh, Malaysia
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Learning is the concentrated value of the lessons that the generations before us have accumulated in actionable form. You invest some of your time in exchange of an accelerated “jump” in your knowledge and experience. It is a great investment!

Maria Kellis, Greece
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A strong mindset, a deep belief in the ability to reach your goals and professional success, coupled with hard work and discipline paves the way to excellence.

Dr. Mariam Sheikh, United Arab Emirates
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In order to succeed in your business or Entrepreneurship journey, you need to align your PASSION, DREAMS AND PURPOSE.

Maryben Omollo, Kenya
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Leaders benefit from adopting an attitude of constant learning. Whether that’s reading this book, taking a class, or simply talking to your team, we become better as we learn more about the world around us and the people in it.

Matt Baxter, United States
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Cry, sulk, scream all you want. But remember to get up and move again, no matter how hard it is. Start with baby steps as they will lead you to your goals, eventually.

Melissa Chan, Malaysia
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Quality should be the DNA of any business. Quality inputs will give you quality products. Quality products will speak for your business more than any radio or Television advert. Therefore, quality is the pillar that will grow and hold your business together for long time.

Dr. Naboth Namara, Uganda
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Diversity is the lifeblood of innovation. Everyone can contribute their skills and passions to creating new ideas and making them work. Our talents are not our own, they are part of a bigger truth and purpose pulsating through us that wants to be born, known and experienced.

Natalie Turner, Malaysia
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Be generous, creative, and inspirational and you will notice the wave of opportunities coming your way. Life gives what we give.

Nataliya Wiedemeyer, United Arab Emirates
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Within diversity lies strength, by working together in unison we can achieve wonders!

Dr. Parin Somani, United Kingdom
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Change yourself to change the world, for all humans and living species.

Philippe Rosinski, Belgium
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Be bold enough to never ask ‘WHY ME’ and brave enough to always find a way.

Pitea Veronica, Italy
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The most successful people in life are disciplined. Disciplined people by nature trust that they grow the most when challenged by frustrations. Frustrations subjected to discipline has potential to distinguish one as a success, heighten problem solving skills and encourage individuals to be committed to flexible in their growth approach

Precious Nyarambi, South Africa
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Leadership is co-created through respect and by never asking your team to do anything you wouldn’t do yourself.

Prof. Lisa Short, United Kingdom
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Life is too short to be boring, mundane or miserable. So find your passion, chase it, live it because you are worth it.

Rainy Rainmaker, Singapore
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If you have to make an impact, start with BIG dreams & believe YOU CAN… that is LEADERSHIP.

Rajiv Handa, India
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Leadership starts with self. Before leading others, we must lead ourselves. This requires deep self-awareness.

Regina Huber, United States
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When dreams ae nurtured and practiced, innovations are born.

Renu Manjunath, United Arab Emirates
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We live in turbulent, uncertain times, so now more than ever, it is critical we connect with people who are different from us.

Robert P. Moore Bernardos, Spain
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When you go fishing, think like a fish, not like a fisherman.

Roberto Croci, United Arab Emirates
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These can ONLY be Produced out OF PASSION, Delivered WITH PASSION and Promulgated BY PASSION.

Rolly Pagaspas, Philippines
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Leadership is about making an incomplete situation a complete one through sacrifice and compromise.

Saheed Akinwunmi Abiola, United Kingdom
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Always try to do more for others than they expect from you. Being unselfish is very rare these days but it is something that’s most important in today’s world.

Sajad Ahmad Bhat, India
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You don’t have to be perfect, you just have to be confident, bold, brave and daring to take risks and unconventional actions.

Dr. Sami Carouba, United Arab Emirates
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We can achieve a lot alone, there’s no doubt in that. But we can achieve wonders if we work in a team.

Samreena Jan, India
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Accountability requires both freedom and responsibility. The freedom to forge your own path comes with the responsibility to help others.

Dr. Sangeeta Biswas, Singapore
Santosh K Sharma

Simplicity is all about being what you are, rather than try to be, what you are not.

Santosh K Sharma, India
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Honesty open the doors to so many new things. Once you start being true to yourself, being honest about where you are and where you want to be, you start learning and growing, you start attracting right kind of energy and people towards you and then, there is no stopping you.

Sarfaraz Shaikh, United Arab Emirates
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Our success in life depends on how much we are learning from others, from our mistakes, and from past experiences. Learning is a continuous process and it’s only because of learning that we grow.

Shabir Ahmad Baba, India
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The precursor of responsibility, credibility, efficiency, and leadership is the attitude of taking ownership of our actions and behavior.

Dr. Shadma Parveen, United Arab Emirates
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The best thing about being honest is that we will always get the right people, the right job, the right place, and everything that is right for us. We may not get it immediately but we will get it definitely.

Shafiqa Bano India
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Integrity is not a choice, it’s an essential value to be successful. With integrity, you can do great things in the right way.

Dr. Shamili Thirumaran, India
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Leadership is all about balance. Balance between personal and professional. Balance between individual and collective good. Balance between short and long term. Most importantly, balance between peace and war times.

Shayak Mazumder, India
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Monetize your passion and your days will be filled with empowered work that you love.

Dr. Shellie Hipsky, United States of America
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Anything is possible if you have the right team to support you. Build a strong team to grow your business.

Shemeer Thazhe Peedikayil, India
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The relationship between a healthcare professional and the patient should be built on trust. And that trust can only be cemented by honesty from the healthcare professional with the mindset to help others wholeheartedly.

Subrina Jesmin (Arai), Japan
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Embrace diversity. The powerful force of every innovation and colorful human life.

Sue Kamal, Malaysia
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Being a leader is exactly that, a state of being. It is not a title or a role you play. It is who you are, and how you show up every day.

Stacey Ashley, Australia
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Until the pain of staying the same is greater than the pain of change, we will never change.

Tauseep Ahmed Bhat, India
28COE Core Values Book, 2nd Round,

We were never put on this earth to live anything but passionate abundant life. “Plan Brave”, give it everything you have and to the victor the spoils.

Terry Downes, Côte d’Ivoire
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Choose the company of people who don’t fear making mistakes. They are the champions who win the fear of failures and take bold steps which help transform the wealth of the community, nation and the world.

Dr. Sujata Singhi, India
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Your clients are your assets. Don’t just create a product or a service but create value for your clients. Products may come and go but values will remain forever.

Udaya Shetty Paduvary, India
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Trust is the strongest bond. Trust can’t be expressed through words but it can only be shown by our actions. Being trustworthy isn’t easy because just one action, intentional or unintentional, can break it forever.

Udita Lal Baruah, India
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Of all the ingredients needed for success, focus, hard work and passion would be the three most important ones….”

Dr. V Mohan, India